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One often h ears th e query is th e re a m agical key or an “Open- sesam e!” to organ i zational pub lic relations. This re p o rter has been asked th e question too, es pecially since h er attendance a t th e recent 75th A nniversary In tern atio n al Council of W om en Conference in W ashington, D.C. Needless to state, th ere is no p a t answ er, b u t th e w riter would like to sh are some of h er experi ences in th is connection a t th e said ICW Conference. In m any instances th e “Open- sesa m e!” fo r h er w as th e identi fication badge w orn by dele gates, observers and guests a t th e Conference. A friendly sm ile and an in te re st in a conferee’s nam e, organization, country and profession elicited a reciprocal study of our badge, w ith ensuing questions and an in tere st aroused by th e “U.S.A.” and “U krainian N ational W om en’s League of A m erica” designation. Of course, th e m ore know ledge able m em bers w ere cognizant of th e fa c t th a t th e UNW LA w as a m em ber organization of th e N ational Council of W omen of th e U.S.A., b u t others asked questions about our group, our role in th e conference and about U kraine, concerning w hich m any w ere ill-inform ed or m isinform ed. From th e re on, depending on th e depth of in terest, fu rth e r discourse w as held about th e UNW LA, U krainians in th e A m ericas, and U kraine — its p resen t statu s, culture, asp ira tions, etc. O ften even th e b e tte r inform ed ones asked fo r clarifi cation or fu rth e r inform ation. M any tim es th e opening wedge w as th e exotic costum e w orn by a conferee from a far-aw ay land. T hen too th ere w ere opportuni ties galore to talk to some of th e m ost in terestin g women in th e world . . . betw een sessions and com m ittee m eetings, a t re ceptions, luncheons, dinners a t em bassies or hom es of notable hostesses, a t a r t teas, on b oat or bus rides, etc . . . women from France, India, P ak istan , N igeria, Thailand, South A frica, A rgen tina, Israel, Canada, Iran , G reat B ritain, A u stralia, Chile, A u srtia, th e N etherlands and A m erica— from 59 countries, in all. (In te r views by th is re p o rter w ith sev eral of th em have appeared or will appear in “OUR L IF E ” m a gazine). As a consequence, very often we w ere afforded an op p o rtu n ity to offer and send th e m ore in terested ladies books, publications or inform ation on U kraine and th e UNW LA. To fu rth e r n u rtu re th e new friendships, th is rep o rter and h er husband en tertain ed several w omen a t a social g ath erin g in W ashington, and subsequently a t dinners and luncheons in New Y ork City, w hich several confe rees visited a t th e conclusion of th e W ashington Conference. B oat rides around M anhattan, shopping tours, visits to hospi tals and hom es fo r blinds w ere also on th e program . To acquaint h er new friends w ith some phase of U krainian culture, th is re p o rter took th em on a to u r of th a t New Y ork arch itectu ral gem, th e U krainian In stitu te of A m erica, w ith its folk a r t and a rt collections, w here th ey w ere cordially received by th e A dm i n istra to r and w ere given books and pam phlets on U krainian subjects. To th is conferee, a t least, it appears th a t th e “Open-sesa- m e !” in U N W LA public relations m ay be found and used to open th e door of friendship by each Soyuzanka in h er own individua listic m anner as well as th e or ganizational w ay fo r th e com m on good of th e U N W LA and th e U krainian people in general. T h at is w hy it is im perative th a t as m any U krainian women as possible p articip ate in such conferences and m eetings w hen ever feasible. The day has ended or should be ended w hen we would send one delegate or ob server, or w orse still, no one, to a Conference. To supplem ent U krainian p articip atio n in these m eetings and conferences, U k rain ian women from th e area w here th ey are being held could be invited in advance to attend, and those accepting could th en be briefed on th e h ig h lig h ts of th e m eeting. T hese are exam ples of b u t one Soyuzanka’s public relations ex periences, and it is sincerely hoped th a t th e friendships m ade a t th e C onference by th e U krain ian p articip an ts will continue to grow and renew them selves a t subsequent g ath erin g s th ro u g h out th e world. F o r th is rep o rter, it w as h er firs t ICW Conference and it proved to be an ex h ilarat ing and rew arding experience, as it was fo r m ost of th e 600 p a rti cipants from 59 countries. UKRAINIAN PROFESSIONAL TEACHER ORGANIZATION A group of young teachers, of U krainian descent, in Philadel p hia published an appeal to g ra d uates of A m erican colleges, in v itin g th em to create a p ro fes sional teac h er’s organization. Such an organization would or ganize educators w ith th e p u r pose of sh arin g ideas, common in tere sts and problem s in U krainian - A m erican a ffa irs. The appeal w as signed by M iss P a tru sia Kociubaylo. Н А Ш Е Ж И Т Т Я — Ж О В Т Е Н Ь , 1 9 6 3 13 'O pen-Sesam e!' By Mary Dushnyck
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