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WFUWO NEWS W O R L D F E D E R A T I O N O F U K R A I N I A N W O M E N ’S O R G A N I Z A T I O N S Mrs. H elen S. Prociuk , E d ito r M rs. K ay L u c y sh y n , Co-E ditor N o . 11 A p ril, 1969 For Women Only E v en a su p e rficia l g la n c e a t th e n ew sp ap er sta n d s su ffic e , fo r a p a sserb y to n o te th e flood o f jou rn als and m a g a zin es d e sig n e d fo r w om en. Food su p e r m a rk ets also d istrib u te popular w om en ’s m a g a zin es, and popular m a g a zin es d esign ed fo r th e “g e n eral pub lic,” w h ich , b y th e ir lig h t and e n te r ta in in g c o n te n ts, appeal to w om en ’s ta s t e s and in te r e s ts . W h ile th e in tellectu a l lev els o f th e s e m a g a z in es vary, i f to d a y ’s w om en w ere to b e ju d g ed accord in g to th e co n te n ts o f th e s e m a g a z in es and jou rn als th e y w ould a t b e s t b e ju d g ed as a p erso n ifica tio n o f m ed io crity in te r e ste d a lm o st e x c lu s iv e ly in cooking, fa sh io n , se x , and h o u se hold m a n a g em en t. T h e num ber o f ads placed in th e s e m a g a z in es b y b ig com pan ies in d ica te t h a t th e y are b ein g read and are pop ular. T h e d aily p ress is fa r from b e in g d iffe r e n t: h ere w om en ’s p a g e s carry a rtic les and a d ver tis e m e n ts on c o sm etics, fa sh io n , cooking. A r tic le s th a t a tte m p t to hand le ser io u s w om en ’s prob lem s are o fte n q u ite b iased — au th o rs and rep orters a re m en or su c c e ssfu l w om en w h o can h ard ly conceal th e ir con ceit, s u p erio rity and o fte n co n tem p t fo r o th er w om en w h o did n o t a ch iev e th e so called “su perior s t a t u s ,” b u t are s till an x io u s fo r th e ir p erson al im p rovem en t. T h u s th e p ress in g en era l aid s and a b ets th e p a te r n a listic and d isc rim i n a to ry a ttitu d e s tow ard w om en th a t still p revail in our so c ie ty . A n o th e r ty p e o f m a g a z in es and b u lletin s d esig n e d fo r w o m en are th o s e p u b lished b y w o m e n ’s org a n iza tio n s. T h e se p u b li c a tio n s h a v e a lim ited circu lation and v e r y m u ch resem b le th e “com pany m a g a z in e s” em p loyers p ub lish fo r th e ir em p loyees. E s se n tia lly th e y are “f a m iy ” m a g a zin es ca te r in g t o th e p a r ti cular in te r e s ts o f th e ir m em b er ship, re p o r tin g on m e e tin g s, con v en tio n s, etc. T h e se rep o rts are m ore in tere sted in p erso n a lities th a n in organ ization al m a tte r s or w ork carried ou t b y w om en. T h ey carry a g r e a t deal o f s e lf- ad u latory reports, n ew s and p er sonal p h otograp h s. T here are fe w i f a n y am on g th e s e m a g a z in es th a t m ak e an e f f o r t to s k illfu lly balan ce th e ir co n te n ts, m a k in g th e m p leasan t, e n te r ta in in g and in fo rm a tiv e , a s w ell as unb iased and d evoted to th e in te r e sts o f th e w om an h er s e lf and h er organ ization . Y et, th e r e is n o end to th e to p ics th a t would in te r e s t an ed u cated org a n iza tio n wom an: p er sonal, p ro fe ssio n a l or vocation al d evelop m en t, and m a n a g eria l problem s an e x e c u tiv e w om an or an ex ecu tiv e-v o lu n teer w om an m ig h t h ave, o rgan ization al prob lem s, p olicies and p rocedures. T here is a h o st o f to p ics p erta in in g to th e w om an h e r s e lf and h e r s e lf alone. . . . T h is ty p e o f m a g a zin e w ould n o t n eed to be radical or “fe m in in is t.” T h e p ri m a ry p rer eq u isites are sin c e r ity , and a w a r en ess and u n d ersta n d in g o f w om en. T h e q u estio n a rises now, w ould su ch m a g a zin es be popular ? W ho would read and b u y th e m so th a t th e y w ould b ecom e s e lf s u s ta in in g and p ro fita b le? W h ile w e are on th e su b je c t o f w om en ’s m a g a z in es w e can n ot overlook w om en ’s r e sp o n sib ility fo r p er p e tu a tin g t h is s ta te o f a f fa ir s. A ft e r all, it is th e w om en w h o read th em , and a s con su m ers sh ould d ic ta te th e ir ow n te rm s, w h a t and h o w so m e th in g sh ould be w r itte n fo r her. T h is, th er efo r e, is one m ore ta s k fo r w o m en ’s o rg a n iza tio n s: to ed u cate w om en t o becom e e n lig h te n e d and d isc rim in a tin g read ers. The WFUWO Press T h e W orld F ed er a tio n o f U k rain ian W om en ’s O rgan iza tio n s (W F U W O ) w a s fou n d ed in 1948. S in ce it s b e g in n in g th e F ed era tio n f e lt th e n eed to com m u n ica te w ith i t s m em b er or g a n iz a tio n s, d isp ersed in th e W estern W orld. T h e h osp itab le OUR L IF E , a m o n th ly m a g a zin e p u b lish ed b y th e U k rain ian N a tio n a l W om en ’s L ea g u e o f A m er ica, lend it s h elp in g h and and n ew s and a rtic les b eg a n t o ap pear on it s p a g es. M rs. L y d ia B u- ra ch y n sk a , th e ed ito r o f O UR L IF E and th e th e n P r e s s C hair m an o f W FU W O , b ecam e ed itor o f th e W FU W O N E W S a t th a t tim e. In 1963, a t t h e W FU W O R e gion al C on feren ce in T oronto, M rs. Irene P e le n sk y w a s elec ted P r e ss C hairm an o f W FU W O . P la n s w ere m ade t o p u b lish a sep a ra te m im eograp h ed q u a r ter ly b u letin : U k rain ian W om an in th e W orld. T h u s th e q u a rterly w a s born and an ed ito ria l board w a s form ed under th e lead ersh ip o f M rs. Iren e P ele n sk y . In 1966 U W W ch an ged it s sty le . T h e num ber o f p a g e s w ere in creased to 24 and t h e q u a r ter ly b egan to appear in p rin ted form . I t b ecam e a m a g a z in e popular esp ec ia lly a m o n g th e F rie n d s o f W FU W O and th e e x e c u tiv e m em b ersh ip in fo r m in g th e m ab ou t НАШЕ ЖИТТЯ — КВІТЕНЬ, 1970 и
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