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2 “НАШЕ ЖИТТЯ”, БЕРЕЗЕНЬ 2009 UNWLA Members hip Recruitment & Retention Campaign: Thriving into the Future The UNWLA was established in New York City in 1925 through the efforts of five Ukrainian women’s groups uniting in partnership toward a common goal: to pres erve Ukrainian national identity and cultural heritage. It is the oldest and largest nonpartisan, nondenominational Ukrainian women’s volunteer orga ni zation in the United States. The UNWLA currently consists of a National Board, nine Regional Councils, m ore than 80 Branches and over 2,000 members nationwide! The UNWLA, together with many other Ukrainian - American organizations, is facing a challenge to future growth. Many of the past builders of our organization are now elderly and no longer able t o continue their wonderful work at the pace they were accustomed to. Membership attrition and turnover is a naturally evolving and develop - mental process within all organizations . Nonetheless, the UNWLA moves forward as a vibrant organization. The UNWLA Ex ecutive Committee believes that our membership will be enhanced with strong partnering between Branches, Regional Councils, and the National Board. We offer as a start, the Membership Recruitment and Retention Campaign , which officially begins March 2009 a nd continues through 2010. This is only the beginning, and we ask everyone’s support and involvement in this initiative. The Campaign is being introduced in phases to address the recruitment of new members, building of new Branches, increasing the ranks of Members - at - Large, and strategies for retaining and strengthening the current membership. Phase I of the Campaign starts today! Branches are being asked to conduct at least one recruitment event in 2009. We sometimes hear from Branches that they have tri ed recruitment events but were disappointed with the low turnout or lack of interest. Perhaps prior attempts were not very successful because the timing was just not quite right or the method of inviting new recruits was not sufficiently expansive. Please, cast the net again – this time wider, and maybe into deeper waters. First and foremost, identify the target audience and then customize the marketing strategy accordingly. Yes – marketing strategy – we are selling a product: the opportunity and privilege of membership in a fantastic organization. As members, we are fortunate to know and live this experience. Branches would do well to identify members who are genuinely able to articulate their positive experiences, why they joined, and what benefits members hip has brought them. Branches cannot wait for members to come to them. It’s time to take a proactive role by reaching out and offering women the opportunity – and privilege – of becoming part of what we know is a fantastic organization. Uniting Women of Ukrainian Descent and Affiliation Since 1925 Видання C оюзу Українок A мерики - перевидано в електронному форматі в 2012 році . A рхів C У A - Ню Йорк , Н . Й . C Ш A.
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