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XXXIІI Конвенція СУА 77 In 2021, I was nominated and accepted the position of UNWLA Third Vice President responsible for Public Relations. In February 2022, russia’s full-scale escalation of aggression against Ukraine began, a situation that altered some of the functions and duties of the UNWLA Public Relations Chair. One of the most important developments was the creation of a more efficient and timely communication method with our members. UNWLA has a publication – Our Life – that comes out eight times a year; however, the daily news from Ukraine required a faster method of informing our members. In response to this new demand, a weekly and monthly newsletter was developed by our Communications Coordinator. The weekly newsletter has become a valuable source of information about activities and current events within our organization. In addition to writing articles for publication in Ukrainian community newspapers, members were encouraged to submit information to a wider audience by using social media, as well as local and national news feeds. The goal was for people (including our own members) to become aware of the scope of UNWLA efforts, and the role UNWLA continues to play in humanitarian, educational, cultural and advocacy work. Although we are used to rolling up our sleeves and being hands-on, before we had not focused on promoting our work. Therefore, from now on, a major part of our focus will be on promoting UNWLA and all our efforts. As a result of our new emphasis on this focus, we recently were among the sponsors of a film “20 Days in Mariupol” and UNWLA is listed in the credits of this film. This further adds to our credibility and promotes awareness of our immense amount of work. Members were encouraged to work with other organizations to promote local and national publicity. As a result, we were contacted by a Los Angeles school, and worked with Dr. Nelli on a letter-writing campaign from American students to Ukrainian children in Ukraine and Turkey, expressing their empathy and sending artwork to our displaced children. Thanks to Marianna Tretiak, Chair, UNWLA Advocacy Special Committee and her committee members, there has been much more publicity and awareness of our efforts to promote support for Ukraine. Going forward we will need to continue our focus on outreach and awareness within and beyond Ukrainian circles. OLENA KRUPA UNWLA THIRD VICE PRESIDENT CHAIR, PUBLIC RELATIONS STANDING COMMITTEE
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