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XXXIІI Конвенція СУА 108 The role of the Social Media Chair is to manage the online presence of UNWLA National and guide the Regional Councils, Branches, and Members-at-Large (MAL) towards embracing online options to enable rapid communications with membership, with our partners and with the broader community. Besides facilitating communication, social media is essential to promoting the UNWLA image and brand. Since June 2021, I have had the honor to work with amazing women and continue to build UNWLA’s online media presence. My objectives were to expand the use of established platforms (Facebook, the UNWLA website, Instagram) to inform about our UNWLA history, initiatives, and accomplishments, increase membership, as well as enhance fundraising capabilities and opportunities. The key initiatives focused on the basics: (1) improve communication within the organization about social media (2) understand how members are currently using our SM platforms (3) improve the flow of information and (4) highlight UNWLA National initiatives. The first eight months I focused on raising the awareness of the social media platforms available to all members, communicating national initiatives including Oxygen for Life and Pediatric Burn Victims by targeted Facebook posts and content on the website, and helping members understand their role in promoting UNWLA’s image and brand. In February 2022, UNWLA President Natalka Pawlenko and the National Executive Committee recognized the need to create a dedicated position and centralize all communications. As a result, my role changed with the hiring of a new UNWLA Communication Coordinator. Unexpectedly, this hiring coincided with russia’s full-scale invasion of Ukraine in February 2022, exactly when more effort was required and more help needed. This new position was and has been instrumental in leading the emergency response to the war in Ukraine, enabling fundraising for UNWLA to provide ongoing humanitarian aid and collaborating with like-minded organizations to further our mission. I had the pleasure to work closely with Communications Coordinators Alina Zhurbenko from February 2022 to September 2023, and with Anna Bereznyak from September 2023 to the present. This coordinated approach enables us to continue increasing UNWLA’s visibility and positive image both within the UNWLA and externally. Key accomplishments include: • jointly with Olenka Krupa, Third Vice President for Public Relations, conducted Zoom meetings with our public relations and social media counterparts at the Regional Councils, as well as with MAL Liaison and Branches-at-Large (BAL) Co-Liaisons; • solicited feedback on UNWLA communication methods with membership, website content, Facebook and Instagram social media platforms, the weekly UNWLA newsletter, and Our Life magazine; • helped Branches create Facebook pages; • prepared presentations to explain the role and importance of social media for the UNWLA; • with the assistance of an intern, reviewed the Regional Council, Branches and MAL Facebook pages to ensure compliance with the UNWLA Brand Guide; DIANNA KORDUBA SAWICKY, CHAIR UNWLA SOCIAL MEDIA STANDING COMMITTEE
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