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16 WWW. UNWLA.ORG “НАШЕ ЖИТТЯ”, ЛЮТИЙ 2012 Women’s/Gender Studies program , to begin at UCU in September 2012. It is essential to emphatically state once again that UCU is the ONLY independent institution o f higher learni ng in Ukrain e . We feel confident that this is the way for CYA to make a long - lasting contribution to Ukraine and is the path to the elevation of CYA’s general mission. As part of Phase II of the Recruitment Campaign, branches were asked to compile and sub mit a mailing list of potential recruits that could benefit from receiving a formal invitation to join the UNWLA. These may be relatives, women active in other organizations, or even someone with whom you went to school. Of special interest are younger wom en who live far from a Ukrainian community due to job relocation, school, or mar - riage. Included with the invitation is a remarkable photo collage compiled by Nusha Macielinska depicting Soyuzianky "in action" — a picture is worth a thousand words! We thank you for your cooperation in the next step initiated to strengthen and to add to the UNWLA’s backbone — that is, its membership! GENDER/WOMEN'S STUDIES IN UKRAINE — EDUCATION FOR SOCIAL CHANGE The new project that will support estab - lish ment of Gender /Women's Studies at the Ukrainian Catholic University in Lviv was among the main themes under discussion at the annual meeting of the UNWLA National Board in October 2011. In addition to the financial details of the project, the National Board had an oppor tunity to review its purpose — a panel of four gender studies experts was invited to join the meeting in order to consider the expected out - comes of the project and its importance for today’s Ukraine. They included Dr. Marian Rubchak, a professor at Valparai so University (Indiana), Dr. Martha Kichorovska - Kebalo of the City University of New York (CUNY), Oksana Kis, Candidate of Historical Sciences and Senior Research Fellow at the Institute of Ethnology of the National Academy of Sciences of Ukraine in Lviv, and Iryna Koshulap, doctoral candidate at the Central European University in Budapest. They shared their views on the status of women in contemporary Ukraine, talked about new research in women's studies, and stressed the need for education that would enco urage young Ukrain - ians to critically assess gender norms and stereo - types common in the country. Oksana Kis, who has been researching the problem of gender stereotyping for many years now, noted that the expectations which society instilled in boys and gi rls in Ukraine were often outdated and did not speak to the realities of modern times. They impeded personal and professional growth of young people and did not provide tools for build - ing harmonious relationships in the family. Pop culture, commercials, m agazine s, and publica - tions akin to The Encyclopedia for Girls offer an image of a “Barbie,” encouraging girls to invest time and effort into their appearance, which is argued to be the best investment into their future. A successful marriage becomes the m ain and only aim for a woman. At the same time, it is only the art of “catching” the right man and “selling” her - self on the marriage market that a young woman is supposed to master, with no one preparing her for actual relationships or respon sibilities o f family life. Those “dolls” are not expected to develop their talents or to pursue their own dreams. It is not only easier to turn such a woman into man’s property; it is easier to convince her that she deserves no better. The new collection Mapping Diffe rences: The Many Faces of Women in Contemporary Ukraine (2011), pub - lished under the editorship of Professor Marian Rubchak, analyzes the effects of such attitudes for the entire society. The book is among the first English - language publications that attem pt to look into the world of Ukrainian women, examin - ing issues relevant to their life — from the questions related to family, labor migration, and trafficking in women to women’s participa tion in political processes and their contribution to the Видання C оюзу Українок A мерики - перевидано в електронному форматі в 2012 році . A рхів C У A - Ню Йорк , Н . Й . C Ш A.
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