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P u b lic R e la t io n s f o r U N W L A N e w Y o r k C it y D is t r ic t By Mary Dushnyck Public relations is a vital area of activity to develop under standing and goodwill — for a country, a people, an organiza tion or a group. A vastly chal lenging public relations program is available to the UNWLA’s New York City district, which enjoys a unique spot. New York City is the headquarters of countless national and interna tional organizations, such as the United Nations and others, with world leaders here in various fields of activities — people who could be reached and acquainted with Ukrainian culture and the struggle of Ukraine for recogni tion. With an ever-increasing num ber of educated women in the branches which comprise the New York City district, a most apropriate and desirable public relations program would be the dissemination and ready avail ability of information on Uk raine. In the New York metropolitan area there are scores of libraries, and espially referenc libra ries, where students, scholars and specialists seek data in their particular studies. Teams of women could be trained to check these reference libraries as to what books on Ukraine are avail able there. It is of prime necessity to have such books as “Ukraine: A Concise Encyclopedia,” Kolas- ky’s “Education in Soviet Ukraine,” Hrushevsky’s “Histo ry of Ukraine,” “The Chorno vil Papers ” Manning’s books on Ukraine, “Spirit of Flame” (the life of Lesya Ukrainka publish ed by the UNWLA, which should be also in all Ukrainian book stores) and many others. These books, if in print, could be bought by the libraries or, if out of print, donated. After it is determined the books are in the library, check- spots should be made occasional ly to ensure the books are on the shelves or are available — that they have not been destroyed or packed away. Also, bibliogra phies of books on Ukraine should be placed in all libraries. It :is to be noted that there are many Ukrainian American librarians, including UNWLA members, who could offer professional ad vice on such projects. Another vital area for dissem inating information on Ukraine is the communications media — placing articles on various themes in newspapers and mag azines and presenting programs on radio and television at Easter, Christmas or on special occa sions. One of the most important areas of public relations for the New York district could be the correction of mistatements about Ukraine in publications, on the radio, television or text books. Qualified teams of 10-15 women, who could each call 5 other people, who in turn could call 5 more, could write construc tive and courteous letters giving the correct data. College teach ers and qualified professionals, some of whom are working in public relations, could be o f in estimable help in drawing up a basic letter to be submitted. This committee of professionals could pool its information and ex change points of view and form policy. Young people would be welcome, so that ideas of people from all strata would be pre sented. The New York City district has an unusually fine opportun ity to cooperate with headquar ters in establishing on a solid basis the UNWLA Ukrainian Folk Art Museum which is housed in the elegant Ukrain ian Institute of America man sion on New York’s Fifth. Ave. nue. As a Ukrainian cultural center, the Museum, as well as the Institute, could become a New York City point of interest for American and foreign tour ists and students. Another program would be to encourage and aid Ukrainian American students at various universities and colleges around New York to hold more Ukrain ian Days at their schools with The Ukrainian Easter basket in iall its splendor was shown on the cover of the “Quarterly” spring 1970 issue of the County Museum in Los Angeles. On paige 5 of said issue is a lengthy article “The Ubiquitous Egg, Its Myth, Symbolism and Decoration” by Patricia B. Altman, curator of folk art.
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