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142 ХХ Х І I Конвенція СУА OKSANA LODZIUK KRYWULYCH SOCIAL MEDIA CHAIR Serving on the National Board these past four years has been both an honor and a tremendous learning experience. The responsibilities of the position of Social Media Chair were broad and involved managing all aspects of digital and social media used by the UNWLA. These responsibilities included administering the UNWLA Facebook page, working with a committee to create a new UNWLA website, establishing UNWLA Instagram and YouTube accounts, as well as serving as a Social Media liaison to all branches and Regio nal Councils. Other UNWLA Social Media Chair responsibilities included posting updates on UNWLA activities: fundraisers, news, and general events, to our social media accounts. The position requires a solid knowledge of ever - evolving online social media platforms, along with UNWLA projects and initiatives. The chair is in the unique position of keeping both UNWLA members and partners informed about UNWLA activities, as well as promoting our image and brand. During my term as the UNWLA Social Media Chair, I have focused primarily on raising public awareness of our wonderful organization to enhance our image. This goal was accomplished through multiple strategies. Since one of the main social media platform s used by the UNWLA is Facebook, a substantial amoun t of my effort was focused on the effective use of this platform. During this term, as the administrator of the UNWLA Facebook account ( https://www.facebook.com/unwla ) , our Facebook page was completely revampe d. A DONATE button was added for simple donations with no fees. The number of followers nearly quadrupled to well over 2,000 in 3.5 years. More than 3,000 posts were made that included updates on UNWLA initiatives and projects in the U.S. and Ukraine, as w ell as information about branch and Regional Council activities, community and historical events of interest. Understanding the information offered through Facebook analytics was essential to developing our growth. This information gives us feedback about which posts are most popular, when and where they are viewed and helps develop our image. Our viewers/followers are engaged with the page, following it daily. They are concentrated in the U.S. and Ukraine, but our reach extends to Canada, the UK, Italy, I ndia, Turkey, Australia, and numerous other countries, with followers in 45 countries. The majority, 75%, of our followers are women, spread evenly in all age brackets from 25 to 65+ years of age. Depending on the number of shares, our reach for individual posts has been as high as 13,000. During my tenure as Social Media Chair, my energies were also directed towards certain specific projects, among them: Established several UNWLA fundraising campaigns on Facebook 1. “Feeding the Hungry, UNWLA for US” was a campaign to which more than $31,000 was donated. Funds for this campaign were raised through our Facebook page, donations made through the website, and contributions received by mail from individual members, branches, and Regional Councils. The UNWLA National Board donated $10,000 towards the final sum donated. As a member of the UNWLA Social Welfare Committee chaired by Oka Hrycak, I was responsible for creating and promoting the campaign on our Facebook page, as well as via emails to the presidents of our Regional Councils. I also tracked donations made through our Facebook page. 2. “Aid to Flood Victims in Ukraine” campaign received $25,000 in donations . Funds for this campaign were raised through our Facebook page, donations made through the website and contributions received by mail from individual members, branches, and Regional Councils. I was the committee member responsible for promoting the campai gn on Facebook. 3. Managed our online campaigns for: a. Giving Tuesday (biannual) b. Amazon Prime Day (annual)
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