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322
HANYA KRILL, WEBMASTER WWW.UNWLA.ORG One of the most essential and effective marketing tools for non profit organizations today is a website. Websites play a myriad roles for non-profits—they can be tools for internal uses as well as bridges to the rest of the world. A website can be as simple or as complex as the organization wishes. It can be as basic as a business card or entry in the yellow pages, or it can take on a more active role as a source of information for the public about upcoming events. It can offer items for sale, collect contributions, provide a forum for exchanges between members and the public, and much more. The UNWLA website—www.unwla.org—was officially launched in January 2000 under the leadership of UNWLA President Iryna Kurowyckyj. It was designed and is currently maintained by Hanya Krill. In the first month of its existence, the UNWLA had a modest 762 hits; an average month in 2005 is projected to bring more than 4,000 visits or hits. Overall, the growth in visitors has been steadily rising towards an annual total of 40,000. Currently, the website features general information “About” the UNWLA, including a short history of the organization, an application for “Membership,” a “News” page, a few of the UNWLA “Publications,” including a special section highlighting the front and back covers of Our Life magazine, and some of the UNWLA “Programs.” The website also offers a “Calendar” page, which is available for all branches to announce events that are open to the public, such as conferences, bazaars, dances, etc. The most recent addition to the website was a section designed to encourage donations from the general public for humanitarian and other UNWLA programs. The UNWLA website is a continuous work in progress. We have only just begun to explore and exploit its potential as a tool for fundraising, for membership drives, and for building a database of information about our organization. 120 XXVII Конвенція СУА www.unwla.org
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