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5 НАШЕ ЖИТТЯ • Березень-Квітень 2023 Located on the Members Portal of our website (Membership tab), under Policies and Procedures (Part 5, Our Brand Policies), the UNWLA Brand Guide answers most questions about our brand identity. What are the exact shades of blue and yellow that we should use? How to display the name of your Branch or Regional Council along with our brandmark? And what about the font? The same section of the Members Portal (Policies and Procedures, Part 5, Our Brand Policies) even has customizable letterheads (in English and Ukrainian), envelope templates, and our logo in web and print format. If you are involved in creating marketing ma - terials for your Branch, this section and the Brand Guide will remove all the guesswork for you. Speaking of marketing materials, we have also devel - oped a set of printables that you can use at your next event. It includes UNWLA postcards describing the UNWLA, spectacular mission banners (Advocate, Educate, Cul - tivate, and Care) that you can display proudly along - side your fundraising table, instructions, and a tem - plate to print your own UNWLA apparel. We even recorded a brief 20-minute workshop on how to use all these goodies – check it out on the Members Portal in the UNWLA Marketing Materials section. Some of these elements are perfect for informal events such as festivals, some are essential in a busi - ness setting, and some are great if you consider up - grading your fundraising table. It’s up to you to mix and match. Using UNWLA-branded marketing mate - rials in appropriate circumstances will set you apart as a member of a long-standing organization. And if you have any questions after exploring the Brand Guide and watching the webinar, drop a line to com - munications@unwla.org. UNWLA business card (front) The template to print a UNWLA T-shirt is fully customiza - ble and can be printed on long-sleeved shirts and hoodies if you prefer a more covered look.
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