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4 OUR LIFE • March-April 2023 Like a business suit for a lawyer or the iconic blue hue for Tiffany, the Ukrainian National Women’s League of America brand demonstrates our identity as Soyu - zianky, UNWLA members. Whether you are wearing your UNWLA pin or carrying UNWLA business cards, these elements not only establish you as a member of the UNWLA but also tell other people that this affili - ation has merit. Branded items may seem like a lux - ury, but they show that we take our image seriously. Alina Zhurbenko , UNWLA Communications Coordinator How to Use the UNWLA Brand in 2023 So, how do you make the UNWLA brand work for you? What are its elements? The UNWLA logo and brandmark are the core of our branding efforts. You see the logo everywhere, from issues of Our Life to the UNWLA pin. The brandmark spells out the name of our organization. We have it in English and Ukrainian, so you can always ensure that your documents look polished and consistent, regardless which language you use. There are certain rules for using our logo and brandmark: it should always be clear and visible. Here are some examples of how the logo/brandmark should NOT be used.
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