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As UNWLA President Marianna Zajac has shared several times over the past months, the decision to refresh the look of Our Life magazine and adjust the frequency of publication was made after much consideration, study, and input from you, our members and readers. As our organization’s flagship publication, Our Life must strive to represent and engage all our readers while continuing to fulfill its mission of reporting on the scope and impact of our work, celebrating the achievements of our members and of accomplished Ukrainian women worldwide, and sharing Ukraine’s rich culture and fascinating history. And it must do so with available budgets and resources. An important driver of the recent changes was the Our Life survey sent to all members in late 2019 (by email if we had your email address, by regular mail if we did not). About 25% of you took the time to respond to the survey. Here’s what you told us: • Fully 97% of you read some or all of every issue. (Thank you!) • Over 87% prefer to read articles in English or in both languages (31% opted for English, 56% for both); 13% prefer Ukrainian only. • Fewer than 9% are interested in reading Our Life online. • While 33% opted to continue receiving 11 issues per year, 67% of respondents would be comfortable with fewer issues, with 6 being the most popular choice (30%). • A slim majority read the children’s pages, while 80% make use of the recipes to varying degrees. • Among the most popular requests for additional articles: stories about accomplished Ukrainian women, reports on the work of the UNWLA, current events in Ukraine, and recipes in English. We are grateful for your support and suggestions for improvement, several of which we have already acted upon. Change does not always come easily, however, and that is certainly true of the changes introduced to Our Life . While many of you embraced the new look and updated content and showered the magazine with compliments, others found it more difficult to part with the familiar format. Still others shared very specific critiques and suggestions for future enhancements. Please know that all your opinions are very important to us and are being considered carefully as we continue to work on optimizing the format and content of Our Life for all our members. As we do so, we look forward to your ongoing collaboration, engagement, and – yes – your feedback! The Editors and Editorial Board of Our Life Re-Imagining Our Life : An Update Our Life | Наше життя February | Лютий 2021 33
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