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who will view your exhibition from school children to adults. Make sure that every part of the exhibition is easy for everyone to see and the information you pro vide (labels, wall texts, etc.) is in full view, legible and above all comprehensive. In other words keep it simple but interesting. It is also important to remember that should it become necessary to give a verbal presenta tion during the exhibition, be sure your technique is geared to your audience. An address to elementary school children should be on a different level than one delivered to the ladies from the local arts and crafts club. 5. Publicity. In group exhibitions such as the one planned in the library, publicity is often left to the spon sors of the entire project. However, you as the organizer of the Ukrainian folk art exhibition within this project can advertise your participation through various means. You can purchase an ad in a newspaper, or you can be creative and get your advertising for free. For example: for free — in local church bulletins, on public radio spots, on posers located in businesses and public build ings, as well as in local newspapers which list commun ity activities free of charge. You can solicit paid advertis ing from local merchants and organizations which can be included in your exhibition brochure. Ukrainian, as well as other organizations and businesses in town can be asked to support your exhibition with donations. In turn, they should be listed as sponsors either in a bro chure or in a special handout which describes the pres entation. It is always advisable to approach such donors with a budget in hand, so that they know where their money is going. It is strongly recommended to keep strict accounting of all income and expenses. 6. Supplemental. There are numerous activities which can be tied to the exhibition of Ukrainian folk art in the library. For instance, the local branch of the Ukrainian National Women’s League of America can sponsor a cultural evening at the library, and against the backdrop of the exhibition have a presentation of Ukra inian songs and dances. If space is a problem, plan on a slide show or a film. Other suggestions are to organize an embroidery class or a demonstration of how to deco rate Ukrainian Easter eggs. Utilize the seasonal aspects of the year, and if the exhibition is close to Christmas or Easter hold a lecture on Ukrainian traditions and cus toms associated with these holidays. The DO’S and DON’TS of Preparing an Exhibition Do use the resources of The Ukrainian Museum DO plan ahead. Identify and secure all the expo nents for the exhibition well in advance. Familiarize yourself with the exhibition facility. Prepare a schematic of the exhibition layout based on the available space, the number of objects to be displayed and how they are to be displayed. DON’T leave things to chance or vague promises. Contract the loan of objects or the rental of the exhibi tion facility on paper to be sure. Don’t wait to visit the exhibition facility the day before the exhibition. You might be in for a surprise. DO prepare all interpretive and supporting mate rials such as wall texts, posters, photographs, drawings, press releases, catalogues, etc., well ahead of time. These things are as important as the exponents them selves for they explain the exhibition, provide supple mentary information and in general round out the exhi bition. Make sure the supporting material is well ex ecuted — everything should be typed or printed, using proper English and/or Ukrainian; wall texts and photo graphs should be neatly mounted, labels typed in large print for easier reading. DON’T use hand written labels or hand written wall texts or hand written anything for public display or han douts. Don’t provide too much information, for it be comes burdensome and tiresome for the viewers to read continuously. A good exhibition answers some ques tions, but it also piques the viewers’ curiosity and stimu lates them to further investigation of the subject. DO provide background material with every exhibi tion. For example a short history of Ukraine can be printed on separate sheets of paper and given to exhibi tion visitors as a handout. DON’T bring politics into folk art. Also, historical grievances have no place in a folk art exhibition. DO identify every object. On the label provide the following information: what the object is, where it comes from, the year it was made, who made it and from whom it was borrowed. Do use Ukrainian names for special objects (ex: plakhta, etc.) but explain these words in the English language so that they are identifiable to the viewers. For instance: krajka is a woolen sash, used as s belt in the folk costumes. Many objects in our folk art repertoire are unique to our culture and their names must be retained in their originality for proper identifi cation. Do not translate such words. DON’T use adjectives when identifying the objects. Do not say “This exquisite embroidery...” It is the privi lege of the viewers to say that an object is beautiful. Also refrain from grandiose rhetoric such as “the genius of the Ukrainian people produced this magnificent embroidery”, etc. DO select objects for the exhibition very carefully. Make sure they are the best in their category. If you have several embroidered shirts to choose from, select only the ones which can truly represent our honored legacy in embroidery. Choose shirts which would show variety in stitching, coloration, design and style. DON’T include an object in the exhibition because you have it on hand or because its exclusion will hurt someone’s feelings. Avoid parochialism and look at the 20 НАШЕ ЖИТТЯ”, ТРАВЕНЬ 1993 Видання C оюзу Українок A мерики - перевидано в електронному форматі в 2012 році . A рхів C У A - Ню Йорк , Н . Й . C Ш A.
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