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He su g g e sts that the execu tives watch the ads while imagining their own daughters acting out the situations in actual life. For example: "See your daughter standing by her w asher with ashirt that is now miraculously clean, smiling in relief as her husband who had not been at all am used by the ring around his collar be fore Super Suds had cleaned it right pats heron the head for a job well done. During this experim ent the advertisers should ask them selves whether they can live with seein g their daughers’ role in life pictured in this manner. Participating in a panel that conducted a study of wom en in advertising, N elson noted that not only are wom en offended by com m ercials that make them look bad, but they also usually re fuse to buy the product. Many of the nation’s largest advertisers have remained persistently insensitive to the con cern s of the American woman. "Although it didn’t surprise us to learn there w as plenty of criticism and resentment am ong women toward much advertising,” N elson noted, ”it did surprise us that the difference in attitude betw een outspoken fem inists and the very conservative women w as very small. The United States Military Academy at West Point has d e cided to introduce som e c h a n g e s in the recruitment, testing and training of women after an a sse ssm e n t of their first year at the o n ce all-male institution. Officials have concluded, for example, that women from the deep South are poor prospects and that co lle g e students are more likely to drop out than w om en who recently graduated from high sch ool. S om e physical tests were eliminated even before the first women arrived, and more will be discarded. Women will also be graded on a different scale. There will also be subtle ch a n g es, West Point administrators stated, in the general training of first-year cad ettes to em phasize positive leadership rather than rebuke. Interviews with officers and cadettes, including som e that had dropped out, indicated that it has been a troublesom e, even frustrating, period, but less difficult than administrators had By Mary Dushnyck TO UNWLA MEMBERS UNA Vice President Although International W omen’s Year was held officially in 1975, the D ecade of Woman has been designated from 1976- 1986, during which plans and programs on behalf of women will be projected and im plemented. Our Ukrainian American women will be taking part in such efforts through their various organizations. For many d eca d es the Ukrainian National A ssociation (UNA) or "Soyuz” has supported and cooperated with our w o men’s organizations by furnishing them with a forum in our newspapers to expound their views and publicize their activities. We have thus contributed immeasurably to theirgrowth and developm ent. With the expansion of w om en’s groups, there has been an ever greater amount of coverage in our UNA press. Now, the UNA is approaching our leading w om en’s orga nizations with a proposal for their cooperation and participa tion in the UNA, the forem ost Ukrainian fraternal organization in the world. Although many women are already UNA members, there are thousands who are not, or who have insufficient coverage. Therefore, w e shall present briefly the various asp ects of the UNA, its product insurance and the benefits accruing to its members. anticipated. Still unknown, they say, is the ultimate role of w o men in the Army. Of the 119 wom en who accep ted the appointm ent last summer in response to a law opening the military acad em ies to women^a move still resented by so m e in the military as a "social gesture by C o n g ress” 89 remain; The w om en ’s attrition rate is 5% higher than the m en’s, but their stories are vastly different. T hose who dropped out described a first summer training program ’’be yond im agination.” T h o se w ho stayed are seeking cou n selin g at twice the rate of men, according to Major Howard T. Prince. But they also seem to be adjusting better than the men.The biggest difference, he said, is that the women take negative evaluation more personally. This "negative evaluation” at W est Point has con sisted for nearly 175 years of training tech n iq u es that often move into the area of hazing, the realm of harassment and abuse of pleb es by upperclassm ent and now, includes the additional criticizm of women as a group by the men. When Katherine Goodland of Ames, Iowa, stepped forward as cadette regimental adjutant and shouted, ’’Report”, during a recent formation, the corps of cad ettes burst into laughter. ”l knew they would, and I knew that it w as not me they were laughing at," sh e said, "It w as b eca u se a woman w as doing it for the first tim e.” S h e smiled and added:”l also knew I w as wearing the bars and they w eren’t.” Women p leb es have stared down the taunts of men waiting outside their rooms in the morning and the advances by upperclassm en who, on e said, "don’t want women here but will date them .” But c h a n g es are taking place. Women at W est Point are in 12 of the academ y’s 36 com panies, and in th o se com panies men are considerably less hostile to the idea of wom en at West Point than they are throughout the corps, according to Major Prince. "The others are even more hostile than they were before the women arrived,” he said. The obvious solution, on e that will be in troduced with next year’s class, is to integrate wom en into all the com panies. Other ch a n g es will be made, so m e minor, but several with long-range implications. Many women may ask why do they need insurance, and why in the UNA. There are sc o r es of reasons. First, of course, is financial security for women of every status housew ives, work ing wives, sin gles, and women heads of h ouseholds. Women, like men, should have life insurance to replace incom e that would be lost if they die to provide financial protection for d e pendents and to cover debts, hospital, funeral and other bills, etc. Today, more than 40%of U.S. women (35 million) are work ing and contributing to the family income; also there are many working mothers, as well as women heads of households! 1 out of 13 families and increasing yearly. As the so le support of their families, with added financial responsibilities and the n ecessity to provide for their dependents, be they children, parents or whoever, th ese women should have so m e form of insurance protection. Also for a wife or homemaker, w h o se services are now rated at $13,000 annually, insurance is a n ecessity. In c a se of her death, life insurance would help provide the m oney to hire household help. If a working wife should die, the loss of her incom e must be protected to maintain the standard of living. Single women also need coverage, which can be obtained cheaply during their younger years; they may have dependent parents or others who should be protected. There are several types of insurance|term, whole life, en dowment, paid-up accident and others. Term insurance provides temporary protection for five- or 22 НАШЕ ЖИТТЯ, ЛИПЕНЬ-СЕРПЕНЬ 1977 Видання C оюзу Українок A мерики - перевидано в електронному форматі в 2012 році . A рхів C У A - Ню Йорк , Н . Й . C Ш A.
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